Our Company’s trademarks are some of our most valuable assets. The Jacuzzi® trademark is an immediately identifiable symbol of our goodwill, the quality of our products, and our reputation for excellence. As a result of its exclusive use by our Company in connection with whirlpool baths, jetted baths, and outdoor spas, and more recently with our shower systems, bathroom collections, and numerous other classes of products, the mark has come to be famous, internationally recognized, and exclusively associated with our Company. In addition to distinguishing us from competitors, our trademarks serve to assure our customers that they are purchasing a product meeting the standards of excellence and quality that are the hallmarks of Jacuzzi® brand products.
We each have a responsibility for protecting and preserving this valuable brand equity. That is why it is important that we all take the time to review and understand the usage guidelines set out on the following pages. Whether you are creating advertising that uses our trademarks, drafting an internal memorandum that refers to the trademarks, or reporting improper use of our marks by others, we all play a part in building and protecting the value of our Company’s brands. Compliance with the following guidelines will ensure that our Company’s trademarks continue to enjoy their premier stature in the marketplace today, tomorrow, and for years to come.
Our Company maintains a substantial portfolio of registered and unregistered trademarks. Although the Jacuzzi® brand is our Company’s best known trademark, the Company uses a number of other trademarks in connection with the sale of its products. In addition, the Company periodically adopts and uses new trademarks, for example, when it develops and introduces a new product line. Accordingly, the Company’s portfolio of trademarks changes from time to time.